It’s not in regards to the bike!

Angelena Iglesia

Bike festivals are nice locations to hold in case you are a lover of artwork, for those who’re a lover of music, for those who’re a lover of historical past, and of conversations. What’s lacking in that final sentence? Two wheels!

Surprisingly, the bike doesn’t have to take centre stage at a motorbike pageant, despite the fact that every little thing that’s being celebrated is centred across the bike or the model. For a two-wheeler model that desires to generate contemporary concepts, rekindle curiosity amongst proprietor teams, and showcase prospects round its merchandise, a motorbike pageant is not like another platform. All the most important bike manufacturers all over the world have annual bike festivals to advertise the approaching collectively of like-minded folks. TVS Motor Firm began its personal pageant, and earlier this month it hosted the second version of the TVS MotoSoul.

The 2-day pageant deliberate to showcase an extension of life-style merchandise constructed round TVS’s manufacturers, along with a spread of “mods” and the probabilities round its manufacturing unit customisation programme. With the Ronin and the Apache earlier than it, TVS has been transferring in the direction of the premium biking class, and the MotoSoul bike pageant was anticipated to be a key addition to the annual calendar of occasions that might assist the model talk its values higher and to a wider viewers. I travelled to Vagator, Goa, on March 3 and 4 for soaking the atmosphere of the TVS MotoSoul 2023. 

Trip of a lifetime
It’s not in regards to the bike!

The corporate had organised a number of actions to have interaction with the driving neighborhood and fans
| Photograph Credit score: BIJOY GHOSH

On day certainly one of TVS MotoSoul, the corporate organised a number of actions to have interaction with the driving neighborhood and fans. The corporate’s international gross sales milestones, together with the five-million mark for the Apache sequence bikes, are indicator of its increasing attain. However, for a youth-oriented model that has solely in the previous couple of years stepped into the world of premium biking, TVS’s buyer loyalty and engagement are fairly spectacular when one appears at its driving neighborhood. The cornerstone of a motorbike pageant is its potential to convey collectively riders, the camaraderie they share, and the brand new bonds of friendship they forge on the pageant. So, it was much more spectacular to witness the massive turnout of members of the AOG (Apache Homeowners Group). Lots of them had ridden all the way down to Goa for the pageant from throughout the nation and even from some neighbouring nations like Nepal. The over 2.5 lakh-strong AOG riders group is claimed to be India’s greatest official motorcycling neighborhood.

Flat observe

TVS has had a manufacturing unit racing workforce since 1982. So, motorsports has been fairly the eagerness for the model, and it has benefited immensely from the experiences its workforce and their machines have been put by. At MotoSoul 2023, TVS introduced its foray into Flat observe – a brand new type of racing on the TVS Ronin. The corporate says, “Given the flexibility and free-spirited nature of the bike, this format has been curated to construct a brand new breed of racing fans on the again of TVS Racing’s legacy of over 40 years. The dedication to encourage and prepare clients to make sure they expertise the artwork of racing shall be saved alive with the launch of the “TVS Flat Monitor expertise.” The flat observe arrange on web site at Vagator, Goa, for the aim witnessed the beginning of the sequence, with riders competing on partially modified Ronins. 

Customized builds
Some of the custom-build projects have been developed after collaborating with popular custom builders from different geographies to create their renditions

A few of the custom-build initiatives have been developed after collaborating with widespread {custom} builders from completely different geographies to create their renditions
| Photograph Credit score: BIJOY GHOSH

TVS additionally unveiled a brand new {custom} world for the TVS Ronin, the place designers from India and overseas had been requested to provide free rein to their imaginations and customise, redesign the inventory bike. The interpretations and designs of the personalised Ronins included cafe racers and journey bikes, modified and constructed on the inventory bike. A few of the custom-build initiatives have been developed after collaborating with widespread {custom} builders from completely different geographies to create their renditions. They had been: Germany, JvB Moto—named Agonda (impressed by Agonda Seashore, Goa); Indonesia, Smoked Storage—named Musashi (impressed by the undefeated Samurai, Ronin); and India, Rajputana Customs, with the scR Journey {custom} construct being performed by TVS’s Design Group, at Manufacturing facility Customized.

Speaking with others whereas on a trip is usually an issue, with handsfree communication units being insufficient in enabling clear comms. If that you must be in contact together with your different driving buddies in actual time, that’s much more tough. Within the spirit of the trip, what higher place than a biking pageant to unveil a brand new vary of superior Bluetooth communication units. TVS did simply that with the revealing of the S10X and S20X, each of which is able to enable riders to attach with others within the group and set up communication with none interruption. Geared up with high-tech options, these merchandise are designed whereas retaining the styling wants of new-gen riders and their particular communication wants at their core. The S10X and S20X Bluetooth might be connected to all licensed helmets and are outfitted with Siri and Google Voice Assistant options, permitting riders to entry smartphone options whereas driving. The system additionally has a spread of options corresponding to Mesh Intercom linking as much as 20 riders (vary 1.2 km), is water-proof (IP67 licensed), Audio weave intercom with music, and has superior audio high quality by JBL.

TVS additionally introduced an unique sign-up program (beta) for Motosoul bikers, for its upcoming buyer app improve, TVS CONNECT 2.0, a digital platform to amplify the journey expertise for its AOG neighborhood and TVS RONIN CuLT riders, making the present app right into a SOCIAL TRAVEL COMMERCE platform. Customers signing up for the beta program could have first entry to TVS Join 2.0 and unique rewards. TVS Join 2.0 will embrace social networking with peer riders and teams, boards and dialog capabilities, brand-curated and user-created driving routes and occasions, and extra; all of this may result in a sturdy loyalty and reward program by incomes reusable TRIPCOINS.

The second version of TVS MotoSoul additionally included different occasions like a dust race, Moto CrossFit, stunt exhibits, Bike Gymkhana and an impediment race. Fashionable singers, artists, and bands like Fortunate Ali, Nucleya, and Pineapple Categorical carried out dwell on each days. 

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